Know how you can avoid costly mistakes with Melissa's data quality management solution

Melissa , a leading provider of global data quality solutions, today announced new data quality capabilities in its Microsoft Dynamics CRM integration including full contact verification and appends via the company’s flagship Personator  Cloud Service. Dynamics CRM users now have comprehensive, integrated data quality services to verify global address, email, name, and phone information for over 240 countries and territories to help maintain customer relationships, prevent fraud, and provide deeper customer insights for more accurate analytics.

Using multiple and trusted data sources containing billions of records, Personator provides the ability to return identity verification on U.S. and Canadian customers in real-time, helping reduce fraud and compliance risk in just seconds. Personator also adds missing email, phone, and address data, updates the addresses of customers who have moved, and enriches records with detailed demographics, such as date of birth, date of death, gender, household income, and much more.

Melissa  will host a free webinar demonstrating how to clean and complete global customer data in a Microsoft Dynamics CRM environment. Attendees will gain insights on how appending missing information fuels better customer interactions such as accurate deliveries and speedy order fulfillment.

“Adding Personator to Dynamics CRM demonstrates our commitment to providing users with the tools to gain more knowledge about customers – helping improve revenue and minimize risk by validating global contact information,” said Bud Walker, vice president enterprise sales and strategy, Melissa . “For Dynamics CRM users, the value is both immediate and long-term because only verified data enters the system. Not only are global customer communications uplifted from the start, but businesses also remain poised for the most powerful analytics based on long-term data accuracy and more complete information.”

A free trial of Data Quality Tools for Microsoft Dynamics CRM can be requested here, or call 1-800-MELISSA (635-4772) for more information.https://www.melissa.com/in/